About Metaplanet inc.
Founded in 1999 in Tokyo, Metaplanet Inc. has been recognized since its inception as a traditional company operating in the hotel and hospitality sector. Although there is no clear information about the founder of the company in official sources, Simon Gerovich, who has played an important role in recent strategic decisions and also serves as Representative Director/President, stands out. As of 2024, Metaplanet has shifted its focus to the Bitcoin treasury strategy and announced that it will adopt a Bitcoin-centric treasury policy.
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Transition to a Bitcoin Strategy
When we examine Metaplanet’s official statement, the company explained the rationale for the transition to Bitcoin strategy with the following words: ‘‘ Metaplanet, listed on the Tokyo Stock Exchange, has made a strategic change to its treasury management in light of global financial conditions. The company has adopted Bitcoin as its strategic treasury reserve asset, a step taken in response to economic pressures in Japan, particularly high government debt, negative interest rates and a weak yen. While pursuing a Bitcoin-first strategy, Metaplanet also plans to use long-term yen liabilities and equity issues as a strategy to accumulate more Bitcoin in place of the weak yen. This approach aims to increase the stock value per Bitcoin and consolidate shareholder value in the long term.” With this statement, we see that the company is actually negatively affected by government policies and that they want to make the company’s treasury strategy more independent of the policies implemented.
Following the April 8, 2024 board meeting, Metaplanet published a “Bitcoin Purchase Notice” and announced that they aim to purchase Bitcoin up to 1 billion Japanese Yen in total using the funds collected with the “9th Series Share Purchase Rights Transfer Approval Notice”.
Source: metaplanet.jp
Bitcoin Strategy
The company first created an advisory board and brought Dylan LeClair to the top of it as Director of Bitcoin Strategy. LeClair is known as an advocate for the long-term value of Bitcoin and is also known for his analysis on platforms such as Bitcoin Magazine and UTXO Management.
On April 23, 2024, Metaplanet started its purchases with approximately 98 Btc, and continued these purchases throughout the year, reaching 1,762 by the end of the year. At the time of the announcement to adopt the Bitcoin standard, the company had a market capitalization of $14 million, but on January 20, 2025, it experienced a large-scale leap, reaching a market capitalization of $1 billion.
The table below shows the decisions taken and the results achieved in this process on a graph.
*Graphic taken from Metaplanet’s 2024 financial results statement.
Source: metaplanet.jp
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Future Planning
Stating that he will continue these purchases and wants to emerge as one of the largest institutional Bitcoin holders on a global scale by leading the Bitcoin renaissance in Japan, Representative Director Simon Gerovich stated that they aim to achieve a 35% BTC return every quarter in 2025, reaching 10,000 Bitcoins by the end of the year and 21,000 Bitcoins by the end of 2026. If they reach these targets, it means owning 1/1000 of the total Bitcoin supply.
On March 31, 2025, the company announced that zero-interest bonds were issued to support Bitcoin purchases and announced that the value of these bonds was 2 Billion Japanese Yen ($13 million).
The fact that Metaplanet is called “Asia’s MicroStrategy” is also welcomed by Strategy’s owner M. Saylor, who does not hesitate to exchange jokes with CEO Gerovich.
Source: X.com
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Eric Trump Joins the Team
In early March, Metaplanet also appointed Eric Trump, son of US President Trump, to its newly formed board of strategic advisors. “Eric Trump has become a leading voice and advocate for digital asset adoption worldwide, with a wealth of experience in real estate-finance-brand development and strategic business growth.
Following the participation announcement, Metaplanet shares rose nearly 18% on the Tokyo Stock Exchange. With this appointment, it may also bring possible future strategic partnerships with World Liberty Financial, the crypto venture of Eric Trump’s family.
General Evaluation
Metaplanet Inc. has undergone a remarkable transformation, moving away from its traditional business model towards a Bitcoin-centered financial strategy. Adopting Bitcoin as a strategic treasury reserve in the face of economic uncertainties and the weak yen in Japan, the company has taken serious steps in this direction and has exhibited a globally resonant growth.
The Bitcoin purchases made during the year created a huge leap in the company’s market capitalization and made Metaplanet an institutional Bitcoin investor, referred to as “Asia’s MicroStrategy”. In line with its 2025 and 2026 targets, the company continues its Bitcoin accumulation strategy and aims to become one of the largest institutional Bitcoin holders on a global scale in the long term. Its positive momentum in this transformation process will encourage other institutional organizations to develop strategies in this direction, which will show that the demand for Bitcoin will grow stronger and stronger.
