Introduction
As of 2025, social media is no longer just a platform for sharing and has started to transform into a structure that provides economic benefits. Users can now tokenize their social impact and turn this impact into a revenue model. At the center of this structure is the concept of “SocialFi”. This new Web3-based model has become much more concrete with platforms such as Friendtech and Arena. In this report, we will discuss the concept of SocialFi and the roles of Friendtech and The Arena platforms, two prominent representatives of decentralized social media trends in the Web3 world, in the SocialFi ecosystem and the opportunities they offer.
SocialFi: A New Era from Social Media to Social Finance
SocialFi, or Social Finance, is a structure that combines the traditional social media experience with Web3 economics. The aim is to transform the user’s social influence directly into economic value. With SocialFi, content generation and tracking mechanisms have become not only digital but also financial tools.
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Key Dynamics of SocialFi
Unlike traditional social media platforms, the SocialFi structure offers a user-cantered value creation model. Some of the dynamics that underpin this model, where interactions, content production and community contribution are transformed into an economic return, are listed below:
- Tokenization: User profiles, content or interactions are converted into private tokens.
- Revenue Sharing: Every individual who makes a social contribution can receive financial rewards from the platform.
- Data Ownership: Users have absolute rights to their content and interaction data.
- Decentralization: Decision-making processes are supported by DAO (decentralized autonomous organization) models.
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Why SocialFi Matters?
The importance of SocialFi is not limited to generating revenue. This structure transforms in favor of the user in many areas from digital identity ownership to data control. These rights, which are missing in traditional social media platforms, are redefined with SocialFi. Below are the key elements that explain why this structure offers a critical transformation:
- It is a structure where users are at the center as “value producers”.
- Platforms don’t just offer interaction; they make it permanent on the chain.
- Here, you regain your data, content and digital identity rights that you cannot own on platforms such as TikTok, X and Instagram.
In short, SocialFi is the decentralized rebirth of the social media economy. Platforms such as Friendtech and Arena are at the forefront of this transformation.
Friendtech: Tokenization of Social Capital
Friendtech is a Web3-based SocialFi platform launched on the Base network (Coinbase’s Ethereum L2 solution) on August 10, 2023. The basic philosophy of the platform is that individuals can turn their social capital into earnings by tokenizing it.
Users can purchase tokens, called “Keys”, from people of their choice and access that person’s private content, chat groups or closed communities. Each user can issue their own Key and earn passive income by selling it like a kind of digital share.
Source: x.com
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Features & Experience
Friendtech is a user-driven and decentralized social interaction platform built on Web3 infrastructure. The platform provides a secure and transparent experience by leaving the ownership of digital identities to individuals:
- Thanks to the non-custodial wallet infrastructure, users retain full control of their private keys. ETH and FRIEND token transactions can be carried out directly and securely on the platform.
- With the V2 update, the FRIEND token is no longer just an asset, but a reward tool that incentivizes user engagement. Users can earn FRIEND tokens by interacting with tasks and activities.
- The Key purchase mechanism is based on a bonding curve, a dynamic model that prices according to demand. As demand increases, the Key price automatically increases. This system allows content creators and communities to be positioned based on market value.
Source: x.com
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Reward and Ecosystem
Friendtech is characterized by an integrated economic incentive model that rewards both content creators and active users:
- Revenue from key sales is shared directly with content creators, generating passive income for them.
- FRIEND token airdrop programs aim to reward users who are active on the platform.
- Users can build long-term revenue models by creating their own communities.
Friendtech represents a pioneering approach that combines social capital with the token economy. At the same time, this platform, which differentiates in the Web3 Social Platforms category, reveals both an efficient and sustainable ecosystem for content producers within the scope of Friendtech Crypto Platform Insights.
The Arena: Avalanche-Based Next Generation Interaction Space
The Arena was launched on Avalanche (AVAX C-Chain) on September 27, 2023, under the name “Stars Arena”. As of November 2023, it was restructured and renamed “The Arena”. Offering a similar concept to Friendtech, the platform aims to reach a much wider audience.
Source: x.com
In The Arena, users can interact directly with creators by purchasing tokens called “tickets”. Tickets allow access to exclusive content, chat rooms and audio events. SocialFi stands out in the field with its user experience-oriented approach.
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Features & Experience
The Arena offers its users a wide range of possibilities in terms of both interactivity and access. Below are the highlights of these features:
- Public Feed: Direct communication with content creators through the public sharing area.
- Tipping System: You can donate directly to your favorite creators.
- Mini-App Store: Add-ons that enhance users’ experience continue to be developed.
- Arena Stages & Arena Groups: Expanding the ecosystem with voice chat areas and community memecoin projects.
Source: x.com
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Reward and Ecosystem
The Arena is not just a social network; it is also building an innovative monetization model that provides economic opportunities for creators. The platform’s reward structure creates a strong economy that supports content production while incentivizing user engagement:
- Ticket buying/selling generates direct revenue for creators.
- The tipping system supports sharing directly between users.
- Airdrop system allows active participants to earn tokens.
The Arena is one of the growing and evolving SocialFi models in decentralized social media trends with fast integration and user-friendly interface.
General Evaluation
Friendtech and The Arena stand out as two innovative initiatives that shed light on the future of the SocialFi ecosystem. These platforms, one built on Ethereum L2 (Base) and the other on Avalanche, are among the pioneers of Web3 transformation with their structures that directly connect social interaction to the economic model. While Friendtech focuses on the individual social token model and transforms the social impact of users into a personal income model, The Arena offers a strong economic ground for content producers thanks to its community-centered design.
Both platforms promote not only user monetization but also digital identity and data ownership among Web3 social platforms. When Friendtech is evaluated on the axis of crypto platform insights, they give strong signals about how the social media order of the future will be shaped.
In conclusion, Friendtech and Arena continue to play a leading role in the rise of the decentralized social media wave, both in terms of technological infrastructure and community engagement.
Disclaimer
The information, analysis, and opinions expressed in this report are for general informational purposes only and do not constitute financial or investment advice. The insights provided are based on publicly available data and current industry trends. Readers are advised to conduct their own research or consult with licensed financial professionals before making investment decisions. Darkex and its contributors assume no liability for any actions taken based on the content herein.
