Introduction
In the crypto asset markets, stablecoins play an important role in payment systems, corporate transactions, and more. Launched in 2025 by Ripple, the US dollar-backed RLUSD stablecoin has had a significant impact not only on the stablecoin ecosystem but also on the price of Ripple’s native crypto asset, XRP.
This study analyses the demand dynamics for the RLUSD stablecoin, which was launched by Ripple and designed to run on both Ethereum (ERC-20) and XRPL (Ripple Ledger), and the effects of this demand on the XRP price; in this context, the possible reflections on XRP in the medium and long term are evaluated.
Main Reasons for the Demand for RLUSD Stablecoin
The main factors driving the high demand for RLUSD:
- Possibility of Use as Institutional Reserves: Collaborations with leading financial institutions such as BNY Mellon have created an environment of trust and transparency at the institutional level. In addition, RLUSD’s compliance with regulatory frameworks contributes significantly in this regard.
- Double Chain Structure: The fact that RLUSD can be traded on both the XRPL and Ethereum network offers users the advantages of scalability and low cost simultaneously.
- Integrated with On-Demand Liquidity (ODL): The integration of RLUSD with the ODL system significantly increases its availability for commercial and financial transactions by providing liquidity.
| Demand Factor | Description |
|---|---|
| Corporate demand | Custody collaborations with actors like BNY Mellon |
| Compliance with legal regulations | Compliance with US and global legal standards |
| Integration with RippleNet | Potential for systematic use with XRP |
| Compatibility with the Ethereum network | Wide user base with DeFi protocols |
| Providing liquidity | Efficient use of XRP with stablecoin via ODL |
These factors formed the basis for the intense interest in RLUSD and indirectly led to an increase in demand for XRP. As a reflection of this, the price of XRP increased by approximately 10-15% in the run-up to the launch (as of the end of June), from USD 2.15 to USD 2.40. This increase in value is largely attributed to expectations for RLUSD and increased institutional demand.
Future Perspective
Ripple’s RLUSD represents a new standard in the stablecoin space, as well as a strategic initiative that directly contributes to the XRP ecosystem.
High demand for RLUSD:
- It has expanded the use cases of XRP,
- It limited the supply in circulation through reserve strategies,
- Reinforced the confidence of institutional investors,
- And paved the way for upward movements in the XRP price.
Despite short-term market volatility, RLUSD is expected to create a permanent value increase on XRP in the medium and long term thanks to its systematic use. In this context, RLUSD is not just a new stablecoin; it is considered as a strategic tool that expands Ripple’s XRP-based financial infrastructure.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research.
