Introduction
While 2025 is shaping up as a period in which thematic investment strategies come to the forefront in capital markets, the tendency of highly influential political figures to communicate with the public through financial instruments is becoming more evident. In this context, Trump Media & Technology Group (TMTG), owned by US President Donald Trump, took a remarkable step: “Made in America” themed exchange-traded funds (ETFs). This report discusses the steps taken by Trump Media to develop a “Made in America” ETF.
Trump Media and the “Made in America” Vision
Trump Media & Technology Group (TMTG) is positioned not only as a media company but also as a carrier of a political mission. Donald Trump’s “America First” policy, which he has been advocating since 2016, is transforming into an investment strategy around the theme of “Made in America” with the economic discourses reshaped after the 2024 elections.
This vision is not merely rhetorical; it includes concrete economic models that promote US production, prioritize American labor, and seek to reduce dependence on competitors such as China in supply chains. Trump Media’s ETF should also be seen in this context: The goal is to create a capital movement that favors American companies and involves investors in this patriotic line.
Trump Media’s announcement goes beyond a political slogan and claims to reestablish the link between Wall Street and “Main Street”. Therefore, this step is not only a financial product, but also a symbolic initiative that will have political, economic and cultural implications.
Made in America ETF: Planned Structure and Objectives
According to the official statement of Trump Media and Technology Group published on GlobeNewswire on February 6, 2025, the following thematic ETF and SMA (separately managed account) applications have been filed:
- Fi Made in America ETF
- Fi Made in America SMA
- Fi U.S. Energy Independence ETF
- Fi U.S. Energy Independence SMA
- Fi Bitcoin Plus ETF
- Fi Bitcoin Plus SMA
These investment vehicles will be gathered under the umbrella of Truth. Fi, Trump Media’s new financial technology brand. The Truth. Fi brand is structured to encompass activities in financial services and FinTech. According to the statement, TMTG plans to invest up to $250 million under this initiative, and to provide custody of these funds with Charles Schwab. In addition, in line with the service and license agreements with Yorkville Advisors, Yorkville will undertake the investment advisory of ETFs and SMAs.
Source: GlobeNewswire
TMTG CEO Devin Nunes commented on Truth. Fi investments as follows:
“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin. We will continue to finetune our intended product suite to develop the optimal mix of offerings for investors who believe in America First principles.”
Mark Angelo, President of Yorkville, stated the following:
“Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles. We greatly value our position as a strategic financial partner to TMTG and are proud to join with TMTG in the Truth. Fi movement.”
These developments show that Trump Media will not only be limited to media and social platforms but will also develop ideologically based investment strategies in FinTech and capital markets. In particular, made in America and Patriot Energy ETFs stand out with their investment stories cantered on the US’s manufacturing power and energy independence.
Also on March 24, 2025, Trump Media and Technology Group officially announced a with Crypto.com and the launch of various ETF products. This partnership has the potential to bridge the gap between traditional exchange-traded instruments and the digital financial ecosystem. According to the statement, the ETF products will be integrated not only with traditional industrial firms, but also with digital infrastructure investments.
Source: GlobeNewswire
According to the press release: “Trump Media teams up with Crypto.com to launch ETFs on Truth. Fi” – indicating that ETF launches will be launched on Truth. Fi, TMTG’s self-built digital finance platform.
The “Made in America” themed ETF will be structured specifically based on the following sectors and criteria:
- US Based Companies: Companies with production facilities and employment network in the US will be prioritized.
- Domestic Supply Chain: Emphasis will be placed on companies that use American resources in their procurement processes.
- Strategic Sectors: Companies operating in the defence, energy, infrastructure, agriculture and manufacturing sectors will form the core of the fund.
- Combining Investor Value and Political Message: This fund is capable of influencing investor preferences not only for its return but also for the ideological message it carries.
In recent years, the rise of ESG (environmental, social, governance) themed ETFs and thematic funds in areas such as artificial intelligence, green energy and defence industry has attracted attention. The “Made in America” ETF stands out as a politically oriented representative of this wave of thematic funds. With the launch of this fund:
- Confidence in the US domestic market may increase.
- It can provide support to companies looking to break out of global supply chains.
- It can be an indicator of “economic identity” for investors with a high political identity.
- It could also be open to criticism for being linked to the company’s post-2024 campaigns.
Conclusion and Evaluation
Trump Media’s Made in America ETF signals a new era not only in capital markets but also in US economic policies. This initiative blends an ideological stance with the investment world and proposes a capital model that encourages domestic production.
The partnership with Crypto.com strengthens the technical and digital dimension of this initiative, while enabling Trump’s political brand to become an institutionalized tool in the financial markets.
The success of this ETF will depend not only on portfolio performance, but also on how the public responds to political-financial harmony. Both individual investors and regulators will keep a close eye on these funds in the coming period.
